Cyber-enabled influence operations as a ‘center of gravity’ in cyberconflict: The example of Russian foreign interference in the 2016 US federal election

Abstract

Russia’s cyber-enabled influence operations (CEIO) have garnered significant public, academic and policy interest. 126 million Americans were reportedly exposed to Russia’s efforts to influence the 2016 US election on Facebook. Indeed, to the extent that such efforts shape political outcomes, they may prove far more consequential than other, more flamboyant forms of cyber conflict. Importantly, CEIOs highlight the human dimension of cyber conflict. Focused on ‘hacking human minds’ and affecting individuals behind keyboards, as opposed to hacking networked systems, CEIOs represent an emergent form of state cyber activity. Importantly, data for studying CEIOs are often publicly available. We employ semantic network analysis (SNA) to assess data seldom analyzed in cybersecurity research – the text of actual advertisements from a prominent CEIO. We examine the content, as well as the scope and scale of the Russian-orchestrated social media campaign. While often described as ‘disinformation,’ our analysis shows that the information utilized in the Russian CEIO was generally factually correct. Further, it appears that African Americans, not white conservatives, were the target demographic that Russia sought to influence. We conclude with speculation, based on our findings, about the likely motives for the CEIO.