Managing Seller Conduct in Online Marketplaces and Platform Most-Favored Nation Clauses*

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2024-02-22 DOI:10.1111/joie.12384

Frank Schlütter

引用次数: 0

Abstract

This article investigates the incentive and ability of a platform to limit the extent of competition between the sellers it hosts. Absent contractual restrictions, a platform has an incentive to ensure competition between the sellers. This incentive can change with the introduction of so-called platform most-favored nation clauses (PMFN) that require the online sellers not to offer better conditions on other distribution channels. Such clauses can align the interests between sellers and platforms to restrict competition. I illustrate that a platform can stabilize seller collusion to its own benefit. These results offer a novel rationale to treat PMFNs with scrutiny.

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管理网上市场和平台最惠国条款中的卖方行为*

本文探讨了平台限制其托管的卖家之间竞争程度的动机和能力。在没有合同限制的情况下，平台有动力确保卖家之间的竞争。如果引入所谓的平台最惠国条款（PMFN），要求在线卖家不得在其他分销渠道提供更好的条件，那么这种激励机制就会发生变化。这种条款可以协调卖家和平台之间的利益，从而限制竞争。我举例说明，平台可以稳定卖家的合谋行为，使其自身受益。这些结果提供了一个新的理由，让我们对 PMFNs 予以严格审查。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.