Chasing spammers: Using the Internet protocol address for detection

Laura Sáez-Ortuño, Santiago Forgas-Coll, Ruben Huertas-Garcia, Eloi Puertas-Prats
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Abstract

The proliferation of reviews evaluating different services on social networks and online platforms and their importance in consumer decision-making has led some unscrupulous individuals to take advantage of the anonymity offered by the Internet to manipulate these reviews and influence customers' decisions. The main objectives of this study are: (1) to test whether spammers usually perform their misdemeanors from the same IP address; (2) to explore whether there are differences between stated sexes in this regard; (3) to detect the main motivations for posting fraudulent reviews; and (4) to determine the motivations for doing so from the same IP address. These objectives were achieved by means of a quasi-experiment with a sample of 7,192,487 users, and a qualitative investigation in which 37 users who had falsified information were interviewed. The results show that spammers who tend to fake their identity do so from the same IP address and that they tend to be male. Four types of motivation are presented: revenge, entertainment, opportunity for profit, and self-esteem; as well as a further three to explain the use of the same IP: convenience, limited resources, and complacency.
追踪垃圾邮件发送者利用互联网协议地址进行检测
由于社交网络和在线平台上对不同服务的评价激增,而且这些评价在消费者决策中非常重要,因此一些不法分子利用互联网提供的匿名性操纵这些评价,影响客户的决策。本研究的主要目的是(1) 检验垃圾邮件发送者是否通常从同一 IP 地址进行不法行为;(2) 探讨在这方面是否存在性别差异;(3) 发现发布欺诈性评论的主要动机;(4) 确定从同一 IP 地址进行不法行为的动机。为了实现这些目标,我们对 7 192 487 个用户样本进行了准实验,并对 37 个伪造信息的用户进行了定性调查。调查结果表明,伪造身份的垃圾邮件发送者往往使用同一个 IP 地址,而且多为男性。研究提出了四种动机:报复、娱乐、获利机会和自尊;以及另外三种使用同一 IP 地址的动机:方便、资源有限和自满。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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