Vulnerability and perceived risks in the peer-to-peer sharing economy

IF 8.6 2区 管理学 Q1 BUSINESS
Barbara Culiberg, Mateja Kos Koklic, Monika Kukar-Kinney, Irena Vida
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Abstract

The peer-to-peer (P2P) sharing economy, as an attractive alternative to permanent ownership, creates a triadic relationship among three groups of participants: service enablers, providers, and consumers. One of its main features is the expansion of the user's role to the roles of consumer and provider, or “prosumer.” However, in their role as prosumers, individuals may have an aversion to participating in the P2P sharing economy market due to their sense of powerlessness and lack of control, suggesting that their vulnerability needs to be considered. Despite their importance, prosumers have not received commensurate attention in the sharing economy literature. To address this gap, we examined prosumer vulnerability's impact on risk perceptions in the role of prosumer and illuminated these risks' impact on intentions to participate. The results from a U.S. survey indicate that vulnerability is a significant driver of all risk types, for both consumers and providers. Furthermore, psychological risk and security risk are found to significantly decrease intention to participate. Unexpectedly, social risk increases intention to participate among consumers and providers, while privacy and health risks are insignificant.

Abstract Image

点对点共享经济中的脆弱性和感知风险
点对点(P2P)共享经济作为永久所有权的一种有吸引力的替代方式,在三类参与者之间建立了一种三位一体的关系:服务推动者、提供者和消费者。其主要特点之一是将用户的角色扩展为消费者和提供者,即 "专业消费者"。然而,在扮演 "消费者 "角色时,个人可能会因无力感和缺乏控制而对参与 P2P 共享经济市场产生反感,这表明需要考虑他们的脆弱性。尽管 "主消费者 "非常重要,但在共享经济文献中却没有得到相应的关注。为了填补这一空白,我们研究了消费者的脆弱性对消费者角色风险感知的影响,并阐明了这些风险对参与意愿的影响。美国的一项调查结果表明,对于消费者和提供者而言,脆弱性是所有风险类型的重要驱动因素。此外,心理风险和安全风险会显著降低参与意愿。出乎意料的是,社会风险增加了消费者和提供者的参与意愿,而隐私和健康风险则微不足道。
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来源期刊
CiteScore
13.60
自引率
23.20%
发文量
119
期刊介绍: The International Journal of Consumer Studies is a scholarly platform for consumer research, welcoming academic and research papers across all realms of consumer studies. Our publication showcases articles of global interest, presenting cutting-edge research from around the world.
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