{"title":"Predicting online privacy protection for Facebook users with an extended theory of planned behavior.","authors":"Mustafa Biber, Winnifred R Louis, Joanne R Smith","doi":"10.1080/00224545.2024.2319177","DOIUrl":null,"url":null,"abstract":"<p><p>The current research uses an extended theory of planned behavior (TPB) model to predict Facebook users' (<i>N</i> = 376) intentions to protect their privacy online. It aims to replicate and extend Saeri et al. (2014) who found partial support for an extended TPB model that included descriptive norms, perceived risk, and trust. Facebook users completed an online questionnaire assessing attitudes, norms (subjective and group), perceived behavioral control (PBC), perceived risk, trust, privacy concerns, and intentions to protect their privacy online. Results revealed that attitudes, subjective norms, and PBC (i.e. the TPB) predicted online privacy intentions, as well as descriptive group norms and privacy concerns. However, perceived risk, trust, and injunctive group norms were not significant unique predictors of online privacy intentions. The implications for understanding influences on individuals' willingness to protect their privacy online are discussed.</p>","PeriodicalId":48205,"journal":{"name":"Journal of Social Psychology","volume":null,"pages":null},"PeriodicalIF":1.8000,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Social Psychology","FirstCategoryId":"102","ListUrlMain":"https://doi.org/10.1080/00224545.2024.2319177","RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"PSYCHOLOGY, SOCIAL","Score":null,"Total":0}
引用次数: 0
Abstract
The current research uses an extended theory of planned behavior (TPB) model to predict Facebook users' (N = 376) intentions to protect their privacy online. It aims to replicate and extend Saeri et al. (2014) who found partial support for an extended TPB model that included descriptive norms, perceived risk, and trust. Facebook users completed an online questionnaire assessing attitudes, norms (subjective and group), perceived behavioral control (PBC), perceived risk, trust, privacy concerns, and intentions to protect their privacy online. Results revealed that attitudes, subjective norms, and PBC (i.e. the TPB) predicted online privacy intentions, as well as descriptive group norms and privacy concerns. However, perceived risk, trust, and injunctive group norms were not significant unique predictors of online privacy intentions. The implications for understanding influences on individuals' willingness to protect their privacy online are discussed.
期刊介绍：
Since John Dewey and Carl Murchison founded it in 1929, The Journal of Social Psychology has published original empirical research in all areas of basic and applied social psychology. Most articles report laboratory or field research in core areas of social and organizational psychology including the self, attribution theory, attitudes, social influence, consumer behavior, decision making, groups and teams, sterotypes and discrimination, interpersonal attraction, prosocial behavior, aggression, organizational behavior, leadership, and cross-cultural studies. Academic experts review all articles to ensure that they meet high standards.
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