Evaluating public a priori acceptance of autonomous modular transit using an extended unified theory of acceptance and use of technology model

Abstract

This study aims to assess the public acceptance of Autonomous Modular Transit (AMT) and identify key factors influencing people’s intentions regarding the future use of AMT. While the integration of autonomy and modularity in transport systems has gained attention in recent years among researchers, the study of AMT acceptance is non-existent in the literature. To address this research gap, the study proposes an extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model to explore public acceptance of AMT. It integrates the original model’s constructs with two additional factors: trust and perceived green usefulness, while also investigating the role of public transport usage behavior in intention. Data were collected through an online survey involving 1662 participants from different cities in Iran. Structural equation modelling was used to evaluate the conceptual model. Multiple t-tests and ANOVA tests were conducted to evaluate the effects of public transport usage behavior and demographics on the model’s constructs. The results showed that the majority of respondents showed their acceptance toward using AMT when available despite their limited prior knowledge about the system. Perceived usefulness was the strongest predictor of intention, followed by social influence and hedonic motivations. Although the COVID-19 pandemic significantly reduced the number of public transport (PT) regular users, this group showed a higher intention to use AMT compared to PT non-regular users. Furthermore, respondents aged over 60 years stated a lower intention to use AMT than their younger counterparts. Given that the mass adoption of AMT depends on public acceptance, this study is expected to serve as a benchmark for comparing countries with similar cultural contexts.