Predicting the significance of consumer environmental values, beliefs, and norms for sustainable fashion behaviors: The case of second-hand clothing

IF 5.5 Q1 MANAGEMENT
Jin Yang , Abdullah Al Mamun , Mohammad Nurul Hassan Reza , Marvello Yang , Norzalita Abd Aziz
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引用次数: 0

Abstract

The fast fashion industry has resulted in environmental degradation and resource depletion. Thus, sustainable fashion behaviors are a growing trend for promoting environmental sustainability. However, the sustainable fashion industry, particularly second-hand clothing is still in its infancy, especially in the emerging economies. By extending the value-belief-norm model, this study explores the impact of environmental values (biosphere and altruistic values), beliefs (ecological worldview, awareness of consequences, and ascription of responsibility), and norms (personal and social norms) on second-hand fashion behaviors. This study used cross-sectional design and collected quantitative data from 1847 responses through online survey. For data analysis, this study used partial least squares structural equation modelling (PLS-SEM) and multi-group analysis (MGA). Findings of this study confirmed the positive and significant effect of biosphere and altruistic values on ecological worldview. Ecological worldview, awareness of consequences, and ascription of responsibility also have positive and significant effects on personal norms. Moreover, personal and social norms have a significant positive effect on intentions towards second-hand fashion behaviors. Finally, the intention towards second-hand fashion behaviors has a positive and significant effect on second-hand fashion behaviors. This study validates that environmental values, beliefs, and norms significantly impact sustainable fashion behaviors, particularly in the area of second-hand clothing. This study emphasizes the important role of social norm on second-hand fashion behaviors, and adds research references in the field of emerging economies. The findings provide valuable insights and a reference for fashion industry practitioners to improve their operational strategies. Environmental policies should therefore focus on promoting the consumer's and industry's attention and enthusiasm for second-hand fashion as a sustainable behavior and its environmental consequences, and strengthening the extent of dissemination of the idea.

预测消费者环境价值观、信念和规范对可持续时尚行为的影响:二手服装案例
快速时尚产业导致环境恶化和资源枯竭。因此,可持续时尚行为是促进环境可持续发展的一个日益增长的趋势。然而,可持续时尚产业,尤其是二手服装仍处于起步阶段,特别是在新兴经济体。通过扩展价值-信念-规范模型,本研究探讨了环境价值观(生物圈价值观和利他价值观)、信念(生态世界观、后果意识和责任归属)和规范(个人规范和社会规范)对二手时装行为的影响。本研究采用横断面设计,通过在线调查收集了 1847 份回复的定量数据。在数据分析方面,本研究采用了偏最小二乘结构方程模型(PLS-SEM)和多组分析(MGA)。研究结果证实,生物圈和利他主义价值观对生态世界观有积极而显著的影响。生态世界观、后果意识和责任归属对个人规范也有积极和显著的影响。此外,个人规范和社会规范对二手时装行为意向也有显著的正向影响。最后,对二手时尚行为的意向对二手时尚行为有显著的正向影响。本研究证实,环境价值观、信念和规范对可持续时尚行为,尤其是二手服装领域的可持续时尚行为有重大影响。本研究强调了社会规范对二手时尚行为的重要作用,并为新兴经济体领域的研究提供了参考。研究结果为时尚产业从业者改进运营策略提供了宝贵的见解和参考。因此,环境政策应注重促进消费者和行业对二手时装作为一种可持续行为及其环境后果的关注和热情,并加强这一理念的传播范围。
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来源期刊
CiteScore
8.00
自引率
4.50%
发文量
47
期刊介绍: Asia Pacific Management Review (APMR), peer-reviewed and published quarterly, pursues to publish original and high quality research articles and notes that contribute to build empirical and theoretical understanding for concerning strategy and management aspects in business and activities. Meanwhile, we also seek to publish short communications and opinions addressing issues of current concern to managers in regards to within and between the Asia-Pacific region. The covered domains but not limited to, such as accounting, finance, marketing, decision analysis and operation management, human resource management, information management, international business management, logistic and supply chain management, quantitative and research methods, strategic and business management, and tourism management, are suitable for publication in the APMR.
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