A Study of Select Variables Impacting Buying Behaviour of Electric Cars In India

Abstract

The automobile industry is currently undergoing a significant transformation in its approach to transportation, primarily driven by increased awareness of climate change and limited resources. The recent resurgence of electric vehicles in the market can be attributed to various factors, including advancements in battery technology and government policies aimed at reducing vehicle emissions. This research focused on examining the factors that influence consumer purchasing behavior regarding electric cars in India. Primary data was collected through a self-administered questionnaire distributed to consumers. The survey sample was selected using a combination of conventional and snowball sampling techniques, drawing participants from the target population. The study and survey took place in the Delhi/NCR region from January to February 2023. A total of 649 questionnaires were distributed, out of which 324 were returned. After analysing the data, 214 fully completed responses were used for further analysis. The findings indicated that financial barriers, concerns about vehicle performance, lack of charging infrastructure, environmental awareness, societal influence, and knowledge of electric vehicles all significantly impact the decision-making process when considering the purchase of electric vehicles.