The Mediating Role of Employee Performance in the Relationship Between Organizational Identification, Organizational Commitment, and Corporate Reputation Among Saudi Bank Employees

Abstract

Bank reputation plays a critical role in driving bank performance and revenue growth. In today's fiercely competitive banking sector, it is crucial for banks to foster strong client connections and prioritize employee performance to enhance their reputation. This research aims to investigate the interplay between organizational identification, organizational commitment, and corporate reputation, drawing upon the job performance theory and social identity theories. Specifically, the study explores the mediating role of employee performance in shaping the relationship between organizational identification, organizational commitment, and corporate reputation, focusing on the Saudi Arabian banking sector. The research gathered data from 663 employees working in banks across Saudi Arabia, employing structured questionnaires. Smart-PLS structural equation modelling was utilized to analyse the conceptual framework. The findings of this study underscore a significant relationship between organizational identification, organizational commitment, and corporate reputation. Furthermore, the research establishes the mediating role of employee performance, acting as a partial mediator in the relationship between the study variables. The implications of this research are highly practical for bank managers, providing them with valuable insights into how organizations can restructure, enhance, and fortify their employee-organization relationships to bolster their reputation and overall business success. By understanding the pivotal role of employee performance and its impact on corporate reputation, bank managers can make informed decisions to optimize their operations and ensure sustained growth in an increasingly competitive banking landscape.