{"title":"Perceived naturalness predicts public support for sustainable protein technology","authors":"","doi":"10.1007/s10584-024-03679-5","DOIUrl":null,"url":null,"abstract":"<h3>Abstract</h3> <p>The widespread demand for animal-sourced foods poses challenges in addressing climate change due to their significant greenhouse gas emissions. Alternative proteins like cultured meat show promise with lower greenhouse gas emissions, but have faced public resistance, posing substantial barriers to their broad development and adoption. This paper reports a survey that examined the perceived naturalness of protein sources as an important factor that predicts perceived risks, benefits, and support for consumption. A diverse sample from the United States considered six different protein technologies, including three newer alternative proteins such as cultured meat and three more conventional proteins. Newer alternative proteins were perceived as less natural and were less supported than conventional proteins. Additionally, the more participants perceived protein sources as natural, the less risky and more beneficial they perceived them to be, contributing to their support. These results suggest that perceived naturalness, and associated risks and benefits, could be an important factor in shaping public support for or opposition to new proteins. These findings have theoretical and broader implications for the development and adoption of sustainability technologies.</p>","PeriodicalId":10372,"journal":{"name":"Climatic Change","volume":"109 1","pages":""},"PeriodicalIF":4.8000,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Climatic Change","FirstCategoryId":"93","ListUrlMain":"https://doi.org/10.1007/s10584-024-03679-5","RegionNum":2,"RegionCategory":"环境科学与生态学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ENVIRONMENTAL SCIENCES","Score":null,"Total":0}
引用次数: 0
Abstract
The widespread demand for animal-sourced foods poses challenges in addressing climate change due to their significant greenhouse gas emissions. Alternative proteins like cultured meat show promise with lower greenhouse gas emissions, but have faced public resistance, posing substantial barriers to their broad development and adoption. This paper reports a survey that examined the perceived naturalness of protein sources as an important factor that predicts perceived risks, benefits, and support for consumption. A diverse sample from the United States considered six different protein technologies, including three newer alternative proteins such as cultured meat and three more conventional proteins. Newer alternative proteins were perceived as less natural and were less supported than conventional proteins. Additionally, the more participants perceived protein sources as natural, the less risky and more beneficial they perceived them to be, contributing to their support. These results suggest that perceived naturalness, and associated risks and benefits, could be an important factor in shaping public support for or opposition to new proteins. These findings have theoretical and broader implications for the development and adoption of sustainability technologies.
期刊介绍:
Climatic Change is dedicated to the totality of the problem of climatic variability and change - its descriptions, causes, implications and interactions among these. The purpose of the journal is to provide a means of exchange among those working in different disciplines on problems related to climatic variations. This means that authors have an opportunity to communicate the essence of their studies to people in other climate-related disciplines and to interested non-disciplinarians, as well as to report on research in which the originality is in the combinations of (not necessarily original) work from several disciplines. The journal also includes vigorous editorial and book review sections.