The Antecedents and Outcomes of Micro-Enterprise Business Banking Customers’ Relationship Satisfaction

IF 2 4区管理学 Q3 BUSINESS

Journal of Business-To-Business Marketing Pub Date : 2024-02-09 DOI:10.1080/1051712x.2024.2315347

Michelle Caroline van der Merwe, Pierre Mostert, Tinashe Ndoro, Göran Svensson, Tinashe Chuchu

引用次数: 0

Abstract

The paper uses an ongoing business-to-business (B2B) relationship perspective to establish the interrelationships between trust, commitment, and relationship satisfaction (as relational constructs)...

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微型企业商业银行客户关系满意度的前因和结果

本文从企业对企业（B2B）关系的视角出发，建立了信任、承诺和关系满意度（作为关系建构）之间的相互关系...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Business-To-Business Marketing BUSINESS-

CiteScore

2.20

自引率

35.70%

发文量

期刊介绍： The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities