Strategy development to increase consumer intention of purchasing prescription drugs through e-pharmacy in Indonesia.

IF 0.9 Q4 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH

INTERNATIONAL JOURNAL OF RISK & SAFETY IN MEDICINE Pub Date : 2024-01-01 DOI:10.3233/JRS-220067

Bungaran Panggabean, Budi Suharjo, Ujang Sumarwan, Lilik Noor Yuliati

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引用次数: 0

Abstract

Background: The global COVID-19 pandemic has forced people to obtain health products and services from home. Similar to other e-commerce, medicines are bought online and delivered using a courier service.

Objective: By being fully concerned to patient safety, this study aims to determine development strategies to increase intention in purchasing prescription drugs through e-pharmacy.

Methods: Two stages of measurement are employed in this study, namely confirmatory factor analyis using PLS-SEM and pairwise comparison using AHP method. To discover consumer perception in using e-pharmacy, the basic model of Theory of Planned Behavior (TPB) is employed with several extensions.

Results: The results of PLS-SEM express that Trust has a major role as an intervening variable to enhance the indirect effect of Subjective Norms and Perceived Values on Purchase Intention. In general, PLS-SEM structural model is declared "fit" (GFI = 0.93 ≥ 0.90; RMSEA = 0.045 ≤ 0.08; SRMR = 0.033 ≤ 0.05). Measurement model test proves that all selected indicators are valid to represent their related constructs (Loading Factor ≥ 0.50), and all selected constructs are reliable to build the whole path model (CR ≥ 0.7; AVE ≥ 05). Meanwhile, the results of AHP indicate that strengthening government policies and regulations is prioritized to increase consumer intention of purchasing prescription drugs through e-pharmacy, followed by protection of user confidential data in the second place. Those two eigenvectors are 0.236 and 0.185 respectively.

Conclusion: Future research is suggested to add perceived risk as latent variable in the study of consumer behavior for any high-risk products.

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印度尼西亚通过电子药房提高消费者购买处方药意向的战略制定。

背景：全球 COVID-19 大流行迫使人们从家中获取健康产品和服务。与其他电子商务类似，药品也是在网上购买，并通过快递服务送达：本研究旨在充分关注患者安全，确定发展战略，以提高通过电子药房购买处方药的意向：本研究采用了两个阶段的测量方法，即使用 PLS-SEM 进行确证因子分析和使用 AHP 方法进行配对比较。为了发现消费者在使用电子药店时的感知，本研究采用了计划行为理论（TPB）的基本模型，并对其进行了若干扩展：结果：PLS-SEM 的结果表明，信任作为一个干预变量，在增强主观规范和感知价值对购买意向的间接影响方面发挥了重要作用。总体而言，PLS-SEM 结构模型被宣布为 "拟合"（GFI = 0.93 ≥ 0.90；RMSEA = 0.045 ≤ 0.08；SRMR = 0.033 ≤ 0.05）。测量模型检验证明，所选指标均能有效地代表其相关构念（载荷因子≥0.50），所选构念均能可靠地构建整个路径模型（CR≥0.7；AVE≥05）。同时，AHP 的结果表明，加强政府政策法规建设是提高消费者通过电子药店购买处方药意向的优先考虑因素，其次是保护用户机密数据。这两个特征向量分别为 0.236 和 0.185：建议今后的研究在研究消费者对任何高风险产品的行为时，增加感知风险作为潜在变量。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

INTERNATIONAL JOURNAL OF RISK & SAFETY IN MEDICINE PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-

CiteScore

2.20

自引率

17.60%

发文量

102

期刊介绍： The International Journal of Risk and Safety in Medicine is concerned with rendering the practice of medicine as safe as it can be; that involves promoting the highest possible quality of care, but also examining how those risks which are inevitable can be contained and managed. This is not exclusively a drugs journal. Recently it was decided to include in the subtitle of the journal three items to better indicate the scope of the journal, i.e. patient safety, pharmacovigilance and liability and the Editorial Board was adjusted accordingly. For each of these sections an Associate Editor was invited. We especially want to emphasize patient safety.