Encouraging others to save water: Using definitions of the self to elucidate a social behavior in Florida, USA

IF 3.7 Q2 ENVIRONMENTAL SCIENCES
Laura A. Warner , John M. Diaz , Dharmendra Kalauni , Masoud Yazdanpanah
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Abstract

The purpose of this study was to determine how social norms and definitions of the self in terms of individualism-collectivism related to engagement in a public-sphere behavior, encouraging others to conserve water. To achieve this, we examined the public sphere behavior of encouraging others to conserve water through the lens of the Theory of Planned behavior. Data were collected from residents in Florida, USA. Cluster analysis was used to assign respondents to individual subgroups according to five variables: horizontal individualism index, vertical individualism index, horizontal collectivism index, vertical collectivism index, and behavioral intent. Then, group membership was used as the independent variable to compare subjective and descriptive norms, personal norms, attitude, perceived behavioral control, demographic characteristics, past and current behavior. Of the resulting two clusters, the Interdependent Conservation Advocates had greater identification with collectivism indices and had stronger intent to encourage others to conserve water, as compared to the Unconnected Bystanders. The former subgroup also reported significantly more positive subjective norms, descriptive norms, personal norms, attitudes, and perceived behavioral control. Perceived behavioral control marked the greatest practical difference between the groups. Interventions targeting this public sphere behavior should foster values of collectivism and increase perceived behavioral control by improving people's ability to encourage others to conserve water.

鼓励他人节约用水:利用自我定义阐释美国佛罗里达州的一种社会行为
本研究旨在确定社会规范和个人主义-集体主义的自我定义与参与公共领域行为(鼓励他人节约用水)之间的关系。为此,我们从计划行为理论的角度研究了鼓励他人节约用水这一公共领域行为。数据收集自美国佛罗里达州的居民。我们采用聚类分析法,根据横向个人主义指数、纵向个人主义指数、横向集体主义指数、纵向集体主义指数和行为意向这五个变量将受访者划分到各个子群体中。然后,以群体成员身份为自变量,比较主观规范和描述性规范、个人规范、态度、感知行为控制、人口统计特征、过去和当前行为。在最终得出的两个分组中,相互依存的节水倡导者与无联系的旁观者相比,对集体主义指数的认同度更高,鼓励他人节水的意愿也更强烈。前者所报告的主观规范、描述性规范、个人规范、态度和行为控制感知也更积极。感知行为控制是两组之间最大的实际差异。针对这种公共领域行为的干预措施应通过提高人们鼓励他人节约用水的能力来培养集体主义价值观并增强行为控制感知。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Cleaner and Responsible Consumption
Cleaner and Responsible Consumption Social Sciences-Social Sciences (miscellaneous)
CiteScore
4.70
自引率
0.00%
发文量
40
审稿时长
99 days
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