{"title":"Nudge pro-environmental contagion: Residents to tourists","authors":"Yan Liu , Xinyue Cao , Xavier Font","doi":"10.1016/j.annals.2024.103738","DOIUrl":null,"url":null,"abstract":"<div><p>Drawing on social contagion theory, nudge theory and norm activation theory, this study investigates how residents' pro-environmental behaviour may influence tourists' behaviour, thus, collaboratively achieving a tourist destination's sustainability. Findings from a field experiment and three scenario experiments confirm that tourists have a stronger intention to behave pro-environmentally in those destinations where residents also display pro-environmental behaviour, and the tourists' perceptions of pro-environmental atmosphere mediates this effect. Furthermore, moral inspiration is found to be a mediating effect between perceived pro-environmental atmosphere and tourists' pro-environmental intentions, while the field cognitive style of tourists moderates this effect. These findings fill the research gap of social contagion theory in tourism and contribute to nudge theory on the mechanisms of encouraging pro-environmental behaviours.</p></div>","PeriodicalId":48452,"journal":{"name":"Annals of Tourism Research","volume":null,"pages":null},"PeriodicalIF":10.4000,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Annals of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S016073832400015X","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Drawing on social contagion theory, nudge theory and norm activation theory, this study investigates how residents' pro-environmental behaviour may influence tourists' behaviour, thus, collaboratively achieving a tourist destination's sustainability. Findings from a field experiment and three scenario experiments confirm that tourists have a stronger intention to behave pro-environmentally in those destinations where residents also display pro-environmental behaviour, and the tourists' perceptions of pro-environmental atmosphere mediates this effect. Furthermore, moral inspiration is found to be a mediating effect between perceived pro-environmental atmosphere and tourists' pro-environmental intentions, while the field cognitive style of tourists moderates this effect. These findings fill the research gap of social contagion theory in tourism and contribute to nudge theory on the mechanisms of encouraging pro-environmental behaviours.
期刊介绍：
The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
