Exploring the drivers of AI-seeking intention among AI community canteen customers

IF 3.9 4区管理学 Q2 BUSINESS

Asia Pacific Journal of Marketing and Logistics Pub Date : 2024-02-02 DOI:10.1108/apjml-06-2023-0582

Hung-Che Wu, Sharleen X. Chen, Haonan Xu

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引用次数: 0

Abstract

Purpose

The purpose of the present research is to address the issue by conceptualizing artificial intelligence (AI) experience quality and its dimensions, and furthermore, to empirically test the relationships among AI experience quality, positive affective reactions, AI experience satisfaction and AI-seeking intention.

Design/methodology/approach

The data were collected from an AI community canteen in Shanghai. They were also analyzed using exploratory and confirmatory factor analyses (EFA and CFA) and structural equation modeling (SEM).

Findings

Four primary dimensions and 15 sub-dimensions of AI experience quality for community canteens were identified. The hypothesized paths between the higher-order constructs – AI experience quality, positive affective reactions, AI experience satisfaction and AI-seeking intention – were confirmed as well.

Originality/value

This is the first study to synthesize AI experience quality, positive affective reactions, AI experience satisfaction and AI-seeking intention in an AI restaurant setting.

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探索人工智能社区食堂顾客寻求人工智能意向的驱动因素

目的本研究旨在通过对人工智能（AI）体验质量及其维度的概念化来解决这一问题，并进一步对人工智能体验质量、积极情感反应、人工智能体验满意度和人工智能寻求意向之间的关系进行实证检验。研究结果确定了社区食堂人工智能体验质量的四个主要维度和 15 个子维度。原创性/价值这是第一项在人工智能餐厅环境中综合人工智能体验质量、积极情感反应、人工智能体验满意度和人工智能追求意向的研究。

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来源期刊

Asia Pacific Journal of Marketing and Logistics BUSINESS-

CiteScore

7.90

自引率

18.90%

发文量

期刊介绍： The Asia Pacific Journal of Marketing and Logistics (APJML) provides a unique focus on marketing and logistics in the Asia Pacific region. It publishes research which focus on marketing and logistics problems, new procedures and practical approaches, systematic and critical reviews of changes in marketing and logistics and cross-national and cross-cultural comparisons of theory into practice. APJML is to publish articles including empirical research, conceptual papers, in-depth literature review and testing of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region. The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends. Book reviews of cutting edge topics are also welcome. Readers will benefit from reports on the latest findings, new initiatives and cutting edge methodologies. Readers outside the region will have a greater understanding of the cultural orientation of business in the Asia Pacific and will be kept up to date with new insights of upcoming trends. The journal recognizes the dynamic impact of Asian Pacific marketing and logistics to the international arena. An in-depth understanding of the latest trends and developments in Asia Pacific region is imperative for firms and organizations to arm themselves with competitive advantages in the 21st century. APJML includes, but is not restricted to: -Marketing strategy -Relationship marketing -Cross-cultural issues -Consumer markets and buying behaviour -Managing marketing channels -Logistics specialists -Branding issues in Asia Pacific markets -Segmentation -Marketing theory -New product development -Marketing research -Integrated marketing communications -Legal and public policy -Cross national and cross cultural studies