{"title":"Style and quality: Aesthetic innovation strategy under weak appropriability","authors":"Kenny Ching , Enrico Forti , Spyridon Katsampes , Kostantinos Mammous","doi":"10.1016/j.respol.2023.104947","DOIUrl":null,"url":null,"abstract":"<div><p>Counterfeiting challenges firms to capture the value created by product innovation. We characterize style and quality as key dimensions of product innovation strategy in contexts where aesthetic attributes drive product success. We examine distinct aesthetic innovation strategies that firms may use to innovate their existing products — developing new style variants, using higher quality attributes, or both. Our empirical test exploits unique data on authentic plastic model kits matched to product-specific counterfeits. Controlling for several confounders, we find that new style variants that include higher quality attributes are 20 % more likely to be copied relative to style variants that do not. We discuss implications for aesthetic innovation strategies in weak appropriability regimes.</p></div>","PeriodicalId":48466,"journal":{"name":"Research Policy","volume":null,"pages":null},"PeriodicalIF":7.5000,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0048733323002317/pdfft?md5=8ea10d7bfbd93b37b0e347bb42315791&pid=1-s2.0-S0048733323002317-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Research Policy","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0048733323002317","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 0
Abstract
Counterfeiting challenges firms to capture the value created by product innovation. We characterize style and quality as key dimensions of product innovation strategy in contexts where aesthetic attributes drive product success. We examine distinct aesthetic innovation strategies that firms may use to innovate their existing products — developing new style variants, using higher quality attributes, or both. Our empirical test exploits unique data on authentic plastic model kits matched to product-specific counterfeits. Controlling for several confounders, we find that new style variants that include higher quality attributes are 20 % more likely to be copied relative to style variants that do not. We discuss implications for aesthetic innovation strategies in weak appropriability regimes.
期刊介绍:
Research Policy (RP) articles explore the interaction between innovation, technology, or research, and economic, social, political, and organizational processes, both empirically and theoretically. All RP papers are expected to provide insights with implications for policy or management.
Research Policy (RP) is a multidisciplinary journal focused on analyzing, understanding, and effectively addressing the challenges posed by innovation, technology, R&D, and science. This includes activities related to knowledge creation, diffusion, acquisition, and exploitation in the form of new or improved products, processes, or services, across economic, policy, management, organizational, and environmental dimensions.