{"title":"Trust transfer effect: The impact of effective market order on tourists' purchase behavior","authors":"Yuting Wang, Hui Li","doi":"10.1016/j.annals.2024.103725","DOIUrl":null,"url":null,"abstract":"<div><p>By its nature, the tourism market is characterized by uncertainty and unfamiliarity, and so the success of market transactions depends on an effective market order. However, it is unclear how the latter affects tourists' purchase behavior, and whether tourists with different degrees of travel experience behave heterogeneously in this regard. This study innovatively employs quantitative methods to analyze online reviews and a post-trip survey, and shows that: 1) effective market order (comprising constructive rules and spontaneous rules) prompts tourists' purchase behavior, and constructive rules have a stronger and more fluctuate effect than spontaneous rules; 2) trust transfer from ex-post personalized trust to macro social trust plays a chain-mediating role; 3) this transfer process is moderated by travel experience.</p></div>","PeriodicalId":48452,"journal":{"name":"Annals of Tourism Research","volume":null,"pages":null},"PeriodicalIF":10.4000,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Annals of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0160738324000021","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
By its nature, the tourism market is characterized by uncertainty and unfamiliarity, and so the success of market transactions depends on an effective market order. However, it is unclear how the latter affects tourists' purchase behavior, and whether tourists with different degrees of travel experience behave heterogeneously in this regard. This study innovatively employs quantitative methods to analyze online reviews and a post-trip survey, and shows that: 1) effective market order (comprising constructive rules and spontaneous rules) prompts tourists' purchase behavior, and constructive rules have a stronger and more fluctuate effect than spontaneous rules; 2) trust transfer from ex-post personalized trust to macro social trust plays a chain-mediating role; 3) this transfer process is moderated by travel experience.
期刊介绍：
The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.
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