Dimensions and outcomes of experiential quality in the fitness industry: the case of Turkey

Ali Sevilmiş, Mehmet Doğan, Pablo Gálvez-Ruiz, Jerónimo García-Fernández
{"title":"Dimensions and outcomes of experiential quality in the fitness industry: the case of Turkey","authors":"Ali Sevilmiş, Mehmet Doğan, Pablo Gálvez-Ruiz, Jerónimo García-Fernández","doi":"10.1108/ijsms-06-2023-0130","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>The user experience during the use of activities and services is a fundamental aspect for sports managers and can provide a competitive advantage. The purpose of this study was to identify the dimensions of experiential quality and the relationship of this construct with customer trust and customer satisfaction in achieving behavioral intention.</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>Using a convenience sampling technique, a total of 322 gym users in Turkey participated. A two-step approach was used to test both the model and the research hypotheses [confirmatory factor analysis (CFA) and structural equation modeling (SEM)].</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>The interaction quality, physical environmental quality, outcome quality and enjoyment quality were positively related to experiential quality. Similarly, the experimental quality was positively related to customer satisfaction and customer trust. Finally, customer satisfaction was related to behavioral intentions.</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>This study provides empirical evidence about the importance of experiential quality to gain a competitive advantage in the context of fitness centers.</p><!--/ Abstract__block -->","PeriodicalId":501000,"journal":{"name":"International Journal of Sports Marketing and Sponsorship","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Sports Marketing and Sponsorship","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/ijsms-06-2023-0130","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

Purpose

The user experience during the use of activities and services is a fundamental aspect for sports managers and can provide a competitive advantage. The purpose of this study was to identify the dimensions of experiential quality and the relationship of this construct with customer trust and customer satisfaction in achieving behavioral intention.

Design/methodology/approach

Using a convenience sampling technique, a total of 322 gym users in Turkey participated. A two-step approach was used to test both the model and the research hypotheses [confirmatory factor analysis (CFA) and structural equation modeling (SEM)].

Findings

The interaction quality, physical environmental quality, outcome quality and enjoyment quality were positively related to experiential quality. Similarly, the experimental quality was positively related to customer satisfaction and customer trust. Finally, customer satisfaction was related to behavioral intentions.

Originality/value

This study provides empirical evidence about the importance of experiential quality to gain a competitive advantage in the context of fitness centers.

健身行业体验质量的维度和结果:土耳其案例
目的 用户在使用活动和服务过程中的体验是体育管理者的一个基本方面,可以提供竞争优势。本研究旨在确定体验质量的维度,以及该维度与客户信任度和客户满意度在实现行为意向方面的关系。研究结果互动质量、物理环境质量、结果质量和享受质量与体验质量呈正相关。同样,实验质量与顾客满意度和顾客信任度呈正相关。原创性/价值本研究提供了经验证据,证明了体验质量对于健身中心获得竞争优势的重要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信