{"title":"Chinese Consumers’ Attitudes Toward Certified Wood Products","authors":"Lijun Liu, Xiufang Sun, A. Hammett","doi":"10.13073/fpj-d-23-00002","DOIUrl":null,"url":null,"abstract":"\n While environmental nongovernmental organizations (NGOs) have been active in China in promoting forest certification, Chinese consumers’ perceptions of certified wood products in the marketplace are unclear. A survey focused on consumers’ wood-product consumption patterns was conducted in three cities—Beijing, Guangzhou, and Shanghai—from July to August 2015. This study used data from the survey to assess urban Chinese consumers’ attitudes toward certified wood products and the demographic differences affecting these attitudes. Regression analysis was conducted to test whether consumers’ social-economic characteristics link with their attitudes toward certified wood. We found mixed correlations between these consumers’ attitudes and their demographics and positive correlations between their attitudes and exposure to environmental campaigns and environmental education. The results from this study will improve the understanding of Chinese consumers’ attitudes toward certified wood products and help producers and marketers better understand the market potential for certified products and more efficiently meet consumers’ needs. This study will also help NGOs interested in conservation to develop their future programs in China.","PeriodicalId":1,"journal":{"name":"Accounts of Chemical Research","volume":"287 8","pages":""},"PeriodicalIF":16.4000,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Accounts of Chemical Research","FirstCategoryId":"97","ListUrlMain":"https://doi.org/10.13073/fpj-d-23-00002","RegionNum":1,"RegionCategory":"化学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CHEMISTRY, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
While environmental nongovernmental organizations (NGOs) have been active in China in promoting forest certification, Chinese consumers’ perceptions of certified wood products in the marketplace are unclear. A survey focused on consumers’ wood-product consumption patterns was conducted in three cities—Beijing, Guangzhou, and Shanghai—from July to August 2015. This study used data from the survey to assess urban Chinese consumers’ attitudes toward certified wood products and the demographic differences affecting these attitudes. Regression analysis was conducted to test whether consumers’ social-economic characteristics link with their attitudes toward certified wood. We found mixed correlations between these consumers’ attitudes and their demographics and positive correlations between their attitudes and exposure to environmental campaigns and environmental education. The results from this study will improve the understanding of Chinese consumers’ attitudes toward certified wood products and help producers and marketers better understand the market potential for certified products and more efficiently meet consumers’ needs. This study will also help NGOs interested in conservation to develop their future programs in China.
期刊介绍:
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.