The contribution of digital business strategy in enhancing collaborative innovation capability: The moderating role of organizational culture—A case study of six pharmaceutical companies in Jordan

IF 1.1 Q2 SOCIAL SCIENCES, INTERDISCIPLINARY

Electronic Journal of Information Systems in Developing Countries Pub Date : 2024-01-12 DOI:10.1002/isd2.12315

Mohammad Atwah Al-ma'aitah

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引用次数: 0

Abstract

With innovation becoming more collaborative, the influence of digital business strategy (DBS) on interfirm cooperation has grown. This study investigates how DBS can enhance collaboration innovation capabilities across pharmaceutical companies in developing countries. Further, it investigates organizational culture as a moderating variable in the relationship between DBS and collaborative innovation capability (CIC). A total of 205 questionnaire responses were gathered on six Jordanian pharmaceutical corporations. The findings showed that each DBS element (development, objectives, resources, management capabilities, and digital leadership) positively affected CIC, and that organizational culture positively moderated the relationship between DBS and CIC. These results provide valuable insights for managers seeking to improve collaborative capability by leveraging digital business strategies and organizational culture.

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数字业务战略对提高协同创新能力的贡献：组织文化的调节作用--约旦六家制药公司的案例研究

随着创新变得越来越具有协作性，数字商业战略（DBS）对企业间合作的影响也越来越大。本研究探讨了数字商业战略如何增强发展中国家制药公司的合作创新能力。此外，本研究还探讨了组织文化作为 DBS 与协作创新能力（CIC）之间关系的调节变量的作用。本研究共收集了 205 份关于约旦六家制药公司的调查问卷。研究结果表明，每个 DBS 要素（发展、目标、资源、管理能力和数字化领导力）都对 CIC 有积极影响，组织文化对 DBS 和 CIC 之间的关系有积极的调节作用。这些结果为管理者利用数字化业务战略和组织文化提高协作能力提供了宝贵的启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Electronic Journal of Information Systems in Developing Countries SOCIAL SCIENCES, INTERDISCIPLINARY-

CiteScore

3.60

自引率

15.40%

发文量