Older adult consumers and local competition in the healthcare service

IF 8.6 2区 管理学 Q1 BUSINESS
Jeeyeon Kim, Wooyong Jo, Alex Jiyoung Kim, Jeonghye Choi
{"title":"Older adult consumers and local competition in the healthcare service","authors":"Jeeyeon Kim,&nbsp;Wooyong Jo,&nbsp;Alex Jiyoung Kim,&nbsp;Jeonghye Choi","doi":"10.1111/ijcs.13007","DOIUrl":null,"url":null,"abstract":"<p>Population aging is a global phenomenon observed in many developed economies. On the one hand, this trend suggests significant opportunities for healthcare providers due to increasing service demand. On the other hand, it also implies that the industry requires new managerial knowledge to accommodate older adult consumers. In this research, we propose and examine the impact of older adult consumers on healthcare provider performance and identify boundary conditions related to two types of competition: intra- and inter-competition. Using longitudinal data on healthcare provider revenues, we find that an increase in the older adult population increases the revenues of generalists but decreases those of specialists. Second, the positive effect of elderly consumers on generalists is amplified when intra-competition (from same-type physicians) increases and diminishes when inter-competition (from different-type physicians) intensifies. Third, for specialist healthcare providers, the negative impact of older adult population is mitigated by intra-competition but exacerbated when inter-competition becomes strong. Our results offer theoretical implications for the healthcare service marketing literature and managerial insights into decisions related to healthcare service locations. Specifically, our findings suggest that healthcare providers need to carefully consider the proportion of older adult consumers, the presence of local competitors, and their own specialties, as these factors all have a meaningful impact on performance.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":null,"pages":null},"PeriodicalIF":8.6000,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Consumer Studies","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/ijcs.13007","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

Population aging is a global phenomenon observed in many developed economies. On the one hand, this trend suggests significant opportunities for healthcare providers due to increasing service demand. On the other hand, it also implies that the industry requires new managerial knowledge to accommodate older adult consumers. In this research, we propose and examine the impact of older adult consumers on healthcare provider performance and identify boundary conditions related to two types of competition: intra- and inter-competition. Using longitudinal data on healthcare provider revenues, we find that an increase in the older adult population increases the revenues of generalists but decreases those of specialists. Second, the positive effect of elderly consumers on generalists is amplified when intra-competition (from same-type physicians) increases and diminishes when inter-competition (from different-type physicians) intensifies. Third, for specialist healthcare providers, the negative impact of older adult population is mitigated by intra-competition but exacerbated when inter-competition becomes strong. Our results offer theoretical implications for the healthcare service marketing literature and managerial insights into decisions related to healthcare service locations. Specifically, our findings suggest that healthcare providers need to carefully consider the proportion of older adult consumers, the presence of local competitors, and their own specialties, as these factors all have a meaningful impact on performance.

老年消费者与当地医疗服务竞争
人口老龄化是许多发达经济体都存在的全球现象。一方面,由于服务需求不断增加,这一趋势为医疗保健提供商带来了巨大机遇。另一方面,这也意味着该行业需要新的管理知识来适应老年消费者。在本研究中,我们提出并研究了老年消费者对医疗服务提供商绩效的影响,并确定了与两种竞争类型(内部竞争和相互竞争)相关的边界条件。利用医疗机构收入的纵向数据,我们发现老年人口的增加会增加全科医生的收入,但会减少专科医生的收入。其次,当内部竞争(来自同类医生的竞争)加剧时,老年消费者对全科医生的积极影响会放大,而当内部竞争(来自不同类型医生的竞争)加剧时,老年消费者对全科医生的积极影响会减弱。第三,对于专科医疗服务提供者来说,老年人口的负面影响会因内部竞争而减轻,但当相互竞争变得激烈时,老年人口的负面影响就会加剧。我们的研究结果为医疗服务营销文献提供了理论意义,也为医疗服务选址相关决策提供了管理启示。具体来说,我们的研究结果表明,医疗服务提供者需要仔细考虑老年消费者的比例、当地竞争者的存在以及自身的专长,因为这些因素都会对业绩产生有意义的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
CiteScore
13.60
自引率
23.20%
发文量
119
期刊介绍: The International Journal of Consumer Studies is a scholarly platform for consumer research, welcoming academic and research papers across all realms of consumer studies. Our publication showcases articles of global interest, presenting cutting-edge research from around the world.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信