Estimating public preferences for thalassotherapy centers using a choice experiment

IF 7.3 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Gi-Young Chae , Chul-Yong Lee
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引用次数: 0

Abstract

The United Nations Sustainable Development Goals emphasize good health and well-being. Additionally, increasing life expectancy and the COVID-19 pandemic have led to greater interest in health. Responding to this crucial wave of change has necessitated protecting people's health and creating new industries at the national level. In Europe and Japan, marine healing has long been fostered as an industry. South Korea is also investing in its nascent Thalassotherapy industry. This study investigates which attributes of thalassotherapy centers consumers choose. First, we use a choice experiment to identify consumer preferences and marginal willingness to pay for thalassotherapy centers in South Korea. Second, we investigate the heterogeneity of potential consumers through latent class analysis. This study provides meaningful information on the sustainable operation of thalassotherapy centers and consumer satisfaction. Its findings have implications for various countries and industries that are attempting to develop and sustain the marine healing industry.

利用选择实验估算公众对海水疗法中心的偏好
联合国可持续发展目标强调良好的健康和福祉。此外,预期寿命的延长和 COVID-19 的流行也使人们更加关注健康问题。为了应对这一关键的变革浪潮,有必要在国家层面保护人们的健康并创建新的产业。在欧洲和日本,海洋疗法早已成为一项产业。韩国也在投资新兴的海水疗法产业。本研究调查了消费者选择海水疗法中心的属性。首先,我们使用选择实验来确定韩国消费者对海水疗法中心的偏好和边际支付意愿。其次,我们通过潜类分析调查潜在消费者的异质性。这项研究为海水浴疗法中心的可持续运营和消费者满意度提供了有意义的信息。其研究结果对试图发展和维持海洋疗法产业的各个国家和行业都有借鉴意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
15.60
自引率
3.40%
发文量
99
审稿时长
59 days
期刊介绍: Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.
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