{"title":"Estimating public preferences for thalassotherapy centers using a choice experiment","authors":"Gi-Young Chae , Chul-Yong Lee","doi":"10.1016/j.tmp.2023.101214","DOIUrl":null,"url":null,"abstract":"<div><p>The United Nations Sustainable Development Goals emphasize good health and well-being. Additionally, increasing life expectancy and the COVID-19 pandemic have led to greater interest in health. Responding to this crucial wave of change has necessitated protecting people's health and creating new industries at the national level. In Europe and Japan, marine healing has long been fostered as an industry. South Korea is also investing in its nascent Thalassotherapy industry. This study investigates which attributes of thalassotherapy centers consumers choose. First, we use a choice experiment to identify consumer preferences and marginal willingness to pay for thalassotherapy centers in South Korea. Second, we investigate the heterogeneity of potential consumers through latent class analysis. This study provides meaningful information on the sustainable operation of thalassotherapy centers and consumer satisfaction. Its findings have implications for various countries and industries that are attempting to develop and sustain the marine healing industry.</p></div>","PeriodicalId":48141,"journal":{"name":"Tourism Management Perspectives","volume":null,"pages":null},"PeriodicalIF":7.3000,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2211973623001423/pdfft?md5=704301cf19a9155f4447df4a4fe90db0&pid=1-s2.0-S2211973623001423-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism Management Perspectives","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2211973623001423","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
The United Nations Sustainable Development Goals emphasize good health and well-being. Additionally, increasing life expectancy and the COVID-19 pandemic have led to greater interest in health. Responding to this crucial wave of change has necessitated protecting people's health and creating new industries at the national level. In Europe and Japan, marine healing has long been fostered as an industry. South Korea is also investing in its nascent Thalassotherapy industry. This study investigates which attributes of thalassotherapy centers consumers choose. First, we use a choice experiment to identify consumer preferences and marginal willingness to pay for thalassotherapy centers in South Korea. Second, we investigate the heterogeneity of potential consumers through latent class analysis. This study provides meaningful information on the sustainable operation of thalassotherapy centers and consumer satisfaction. Its findings have implications for various countries and industries that are attempting to develop and sustain the marine healing industry.
期刊介绍:
Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.