Analysis of university online reputation-visibility. The case of Spanish public universities

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2024-01-07 DOI:10.1080/08841241.2024.2301777

Nina Faraoni, Teodoro Luque-Martínez, Luis Doña-Toledo

引用次数: 0

Abstract

University reputation is a key element of the institutional strategy, and it is affected by the development of the Internet and digital media as a place for debate and exchange of views. Reputation...

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大学网络声誉可见度分析。以西班牙公立大学为例

大学声誉是机构战略的一个关键要素，它受到互联网和数字媒体作为辩论和交流场所的发展的影响。声誉...

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来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.