A social media analysis of quarantined passengers’ social-supported coping and resilience-building experiences

IF 4.5 3区管理学 Q1 BUSINESS

Journal of Vacation Marketing Pub Date : 2024-01-05 DOI:10.1177/13567667231223552

Lijuan Su, Ruixin Liang, Qiuju Luo, B. Liu-Lastres

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引用次数: 0

Abstract

Cruise lines are adopting onboard quarantine as part of emergency response measures to the global pandemic. However, little is known about the social support embedded in the social-mediated communication process to assist passengers in coping and building resilience. Guided by the conservation of resource theory, this study adopted the netnography approach to analyze the online interactions between quarantined passengers on Diamond Princess and netizens. A qualitative approach was employed to analyze the content of a relational dataset consisting of 14 research subjects, 3,368 posts, and 67,964 comments. The results not merely showed the changing foci of the comments over time but also revealed the supporting role played by social media. The constant engagement with netizens provided passengers with information and social support, which contributed to their coping and resilience-building. These findings offer a new theoretical perspective on incorporating social media in tourism crisis management, as well as practical implications for cruise lines and tourism organizations to optimize their resource utilization for marketing recovery.

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通过社交媒体分析被隔离旅客的社会支持应对和复原力建设经验

作为应对全球大流行病的应急措施之一，邮轮公司正在采取船上隔离措施。然而，人们对以社会为媒介的交流过程中蕴含的社会支持以帮助乘客应对和建立复原力却知之甚少。在资源保护理论的指导下，本研究采用了网络志方法来分析钻石公主号上被隔离乘客与网民之间的在线互动。研究采用定性方法分析了由 14 个研究对象、3,368 个帖子和 67,964 条评论组成的关系数据集的内容。分析结果不仅显示了评论随着时间推移而不断变化的焦点，还揭示了社交媒体所发挥的辅助作用。与网民的持续接触为乘客提供了信息和社会支持，有助于他们的应对和复原能力的建立。这些研究结果为将社交媒体纳入旅游危机管理提供了新的理论视角，也为邮轮公司和旅游组织优化资源利用以实现营销恢复提供了实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Vacation Marketing Multiple-

CiteScore

9.70

自引率

15.70%

发文量

期刊介绍： Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.