Converter Kit Technology Commercialization Strategy as A Solution for The Acceleration of The Electric Motor Vehicle Program

Sayyidah Maulidatul Afraah, Almira Husnun Nurhana Yasmono, Winanda Dyah Utari, Wahyudi Sutopo, Muhammad Hisjam
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Abstract

In Indonesia, motorcycle ownership is more than other motorized vehicles. However, the more motorbikes are used, the more vehicle emissions are released. So we need transportation solutions that are more environmentally friendly and energy efficient such as electric motorbikes which can be obtained with a converter kit by still utilizing existing conventional motorbike parts as provided by PT. A B C. However, many challenges were encountered in the commercialization of the converter kit from PT ABC, such as limited and uncertain suppliers, limited introduction to the market, and unpreparedness of Human Resources in product management. This study aims to analyze the constraints on the commercialization process of converter kit products as a basis for designing supply chain engineering proposals and appropriate business engineering. Based on the analysis of TRL and Goldsmith, it shows that the product is at TRL 8 or has fulfilled the requirements, but still has various obstacles. Based on the SWOT analysis, the company still has several shortcomings due to limited market interest, marketing strategies implemented, and price volatility. The results show that there is a business strategy design using the Business Model Canvas method to accelerate technology commercialization, one of which is through the expansion of existing partnership and marketing systems.
变流器套件技术商业化战略作为加速电动汽车计划的解决方案
在印度尼西亚,摩托车的拥有量高于其他机动车辆。然而,摩托车使用得越多,汽车排放的废气就越多。因此,我们需要更环保、更节能的交通解决方案,例如电动摩托车。然而,PT ABC 的转换器套件在商业化过程中遇到了许多挑战,如供应商有限且不确定、市场推广有限以及人力资源在产品管理方面准备不足。本研究旨在分析变流器套件产品商业化过程中的制约因素,为设计供应链工程建议和适当的商业工程提供依据。根据 TRL 和 Goldsmith 分析,该产品处于 TRL 8 或已满足要求,但仍存在各种障碍。根据 SWOT 分析,由于市场兴趣有限、已实施的营销策略和价格波动,该公司仍存在一些不足之处。结果表明,可以利用 "商业模式画布 "方法进行商业战略设计,以加速技术商业化,其中之一是通过扩大现有的伙伴关系和营销系统。
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