Analysis of the Evolution of Communication Pathways in the Sports Media Industry during the Short Video Era

Abstract

With the advent of the 5G era and the rapid development of short video social media, the trend of the small screen (mobile media) defeating the large screen (TV media) is gradually emerging under the background of diversified and innovative communication methods. Moreover, with the rapid increase in the total number of short video users, short videos greatly influence the operation and communication of international sports organizations and large-scale sports events. Therefore, it is especially important to deeply study and analyze the communication mode of the sports media industry in the short video era. This paper takes the short video content released by the official accounts of FIFA’s YouTube, Facebook, Twitter, Instagram, and TikTok for the 2022 Qatar World Cup as the research object, analyzes the change path of sports media industry communication in the short video era, and then explores the new development space and economic growth space of sports media.