CONTEMPORARY ENTERPRISE MANAGEMENT IN THE FACE OF CHANGING TRENDS OF CONSUMER BEHAVIOUR IN THE GLOBAL ECONOMIC CRISIS

A. Padlowska
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Abstract

Modern consumer behaviour has changed a great deal in recent years under the influence of many social and economic factors. In the past, shopping was associated only with the purchase of the most necessary goods for survival, then from year to year consumerism developed and led to the purchase of more and more products. Therefore, modern companies must implement modern management methods to respond effectively to the changing market situation. People increasingly driven by fads bought more and more products leading to the development of many enterprises. Recent years in the shadow of pandemics and economic crisis and war have forced many people to buy more prudently especially luxury products, but often also necessities. The main purpose of the article is to show the changes in the management of modern enterprises in terms of changing trends in consumer behaviour. The article conducts a theoretical and empirical analysis on the basis of the cited research results and own research conducted. A questionnaire survey was conducted on a group of 100 respondents who were customers of various enterprises. The conducted research made it possible to achieve the set goal and address the changing situation of enterprises and consumers in the market during the economic crisis. Many factors contributing to changes in consumer behaviour in recent years have completely changed the world view of business owners around the world.
面对全球经济危机中消费者行为变化趋势的当代企业管理
近年来,在许多社会和经济因素的影响下,现代消费行为发生了很大变化。过去,购物只与购买生存所需的必需品有关,后来消费主义逐年发展,导致购买的产品越来越多。因此,现代企业必须实施现代管理方法,以有效应对不断变化的市场形势。人们越来越多地受到时尚的驱使,购买越来越多的产品,从而带动了许多企业的发展。近年来,在流行病和经济危机以及战争的阴影下,许多人不得不更加谨慎地购买产品,尤其是奢侈品,但往往也包括生活必需品。文章的主要目的是从消费者行为变化趋势的角度来说明现代企业管理的变化。文章以引用的研究成果和自己进行的研究为基础,进行了理论和实证分析。对 100 名受访者进行了问卷调查,这些受访者都是不同企业的客户。通过研究,实现了既定目标,解决了经济危机期间企业和消费者在市场中不断变化的情况。近年来,导致消费者行为变化的诸多因素彻底改变了全球企业主的世界观。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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