MANIPULATIVE SPEECH TACTICS IN ENGLISH BUSINESS MEDIA DISCOURSE: FUNCTIONAL ANALYSIS

Abstract

The article deals with the manipulative potential of speech means of English business discourse in the media space. The study is a relevant topic, since the concept of business media discourse as a separate type of discourse has not yet been singled out. The material of the study comprised the public speeches of businessmen, commercial staff and economists for the period of 2021-2023. The authors resort to the method of functional discourse analysis, which substantiates the selection of speech means by a communicative purpose. At the same time, it is assumed that the goals can be main / secondary, open / hidden. The dynamics of the study of speech influence means in linguistics is described. As a result of the study, it was possible to identify speech tactics to enhance the manipulative impact and tactics to counteract speech manipulation: distracting questions; unwillingness to answer questions; pause before answering; question to question; refusal to explain; indignation over a minor issue; sudden change in behavior. The author comes to the conclusion that the study of the functional and pragmatic properties of business speech and the peculiarities of its implementation in media conditions can enrich the communicative competence of specialists.