CULTURAL INFLUENCES AND CONSUMER PREFERENCES IN THE INDIAN FMCG SECTOR

Abstract

The FMCG sector has a significant impact on many places,particularly when it operates during the COVID-19 epidemic and continues to advance.Even with all of its advantages,the FMCG sector still faces innovative challenges,and up to this point,each region has demonstrated some variations.India is home to the majority of Hindu population,and its veganism demonstrates certain variations in how the country approached FMCG industry's wisdom.The eco-friendly trend that the sector has created through the cultural promotion of vegetarianism makes it distinct in its own right.We'll get closer to looking at the distinctive data by using the Krippendorf method.According to research,the FMCG industry in India has also been influenced by shifting consumer tastes.As consumers' awareness of their health increases,they want natural, organic,and chemical-free items.