The Effect of Social Responsibility Practices on the Egyptian Hotels’ Reputation

Abstract

Corporate reputation is based on a set of attributes assigned to a firm and is inferred from its past actions and ability to deliver improved business results over time. It also relates to a stakeholder’s faith in the firm’s performance. A firm can enhance its corporate reputation through social responsibility, financial soundness, high-quality products and services and superior management. Therefore, this research aims to explore the Effect of Social Responsibility Practices on the Egyptian hotels’ reputation. Participators shared in this survey are tourists in the governorates of Luxor and Aswan, (397 tourists). Data collected were analyzed using SPSS v.23. The research found that, hotels in Luxor and Aswan provide training and promotion opportunities for employees, Hotels in Luxor and Aswan provide employment to locals, Hotel introduced improvements relative to Customer loyalty, Hotel introduced improvements relative to Relations with customers, Hotel introduced improvements relative to Customer service. The research also recommended to, The necessity for hotels to take care in cooperation with non-governmental institutions to support social responsibility, The necessity for hotels to contribute to the protection of local culture, The necessity for hotels to take an interest in participating in cultural and social events and The necessity for hotels to provide job opportunities for local residents.