The Influence Of Product Completeness And Price On The Purchasing Decisions Of Motorcycle Spare Parts At Nica Motor Kepahiang

Jurnal Fokus Manajemen Pub Date : 2023-11-07 DOI:10.37676/jfm.v3i2.4573

Refaldo Rolansya, Ida Anggriani, N. Hidayah

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Abstract

Each varied product and affordable prices will provide a distinct advantage for companies engaged in the trading sector because this will provide an incentive for consumers to take an action to purchase at the company. The purpose of this research is to determine the effect of product completeness and price on the decision to purchase spare parts at Nica Motor Kepahiang. The samples in this study were 60 respondents according to the minimum sample. Data were collected using a questionnaire and analyzed through multiple linear regression, determination test and hypothesis testing. From the calculation of the multiple linear regression equation, it can be seen that X1 (product completeness) and X2 (price) have an influence on purchasing decisions (Y), with the results of the regression test: Y = 9.920 + 0.304X1 + 0.455 X2.. The value of the coefficient of determination is 0.498. This means that product completeness (X1) and price (X2) affect the purchasing decisions (Y) by 49.8% while the rest (100 - 49.8 = 50.2%) are influenced by other variables not examined in this study. The results of the partial hypothesis test for variable X1 (product completeness) show that tcount is greater than ttable (2.797 > 1.671) and a significance value of 0.007 <0.05, then H0 is rejected and Ha is accepted. This means that X1 (product completeness) has a significant influence on purchasing decisions (Y). Variable X2 (price) shows that tcount is greater than ttable (4.479 > 1.671) and a significance value of 0.007<0.05, then H0 is rejected and Ha is accepted. This means that X2 (price) has a significant influence on purchasing decisions (Y). The simultaneous hypothesis test results show that the value of Fcount > Ftable (28.316 > 3.16) is in line with a significance of 0.000 <0.05. meaning that together product completeness (X1) and price (X2) have a positive and significant influence on purchasing decisions (Y).

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产品完整性和价格对 Nica Motor Kepahiang 摩托车零配件采购决策的影响

多样化的产品和实惠的价格将为从事贸易的公司带来明显的优势，因为这将激励消费者在该公司进行购买。本研究的目的是确定产品的完整性和价格对在 Nica Motor Kepahiang 购买零配件决策的影响。根据最低样本要求，本研究的样本为 60 名受访者。数据通过问卷收集，并通过多元线性回归、判定检验和假设检验进行分析。从多元线性回归方程的计算结果可以看出，X1（产品完整性）和 X2（价格）对购买决策（Y）有影响，回归检验结果为Y = 9.920 + 0.304x1 + 0.455 x2.决定系数值为 0.498。这意味着产品完整性（X1）和价格（X2）对购买决策（Y）的影响为 49.8%，而其余（100 - 49.8 = 50.2%）则受本研究未考察的其他变量影响。变量 X1（产品完备性）的部分假设检验结果显示，tcount 大于 ttable（2.797 > 1.671），显著性值为 0.007 1.671），显著性值为 0.007 Ftable（28.316 > 3.16），显著性值为 0.000 <0.05，这意味着产品完备性（X1）和价格（X2）共同对购买决策（Y）产生了积极而显著的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Jurnal Fokus Manajemen

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