A study on public awareness and utilization of banking products and services

Abstract

The provision of accessible and comprehensive banking products and services plays a pivotal role in promoting financial literacy and inclusivity. In this context, understanding the awareness and usage patterns of the public regarding these offerings is critical for the sustainable growth of the financial sector and the overall economic development of the region. This article presents a descriptive research study focused on understanding the level of awareness and utilization of banking products and services among the general public in the Saurashtra region. The research aims to investigate the extent to which the public is informed about a variety of banking products, services, and relevant regulations, as well as the factors influencing their decisions to use these services. The study employs a convenience sampling method to collect primary data through a structured questionnaire administered to 110 respondents. The findings from this research provide valuable insights for financial institutions and policymakers to enhance public awareness and encourage optimal usage of banking products and services, ultimately fostering financial inclusion and economic growth within the Saurashtra region.