The Information System for Promotion of Products for Micro, Small, and Medium Enterprises in Hinai Village is Website-Based With a Membership Method

Abstract

The requirements of Hinai Kanan Village's BUMDes are taken into account when creating MSME Product Promotion Applications. The purpose of this study was to boost local product sales and MSMEs' visibility in order to impact village economic development and raise community revenue. The present study used the Rapid Application Development (RAD) methodology, encompassing various stages such as requirements analysis, prototype creation, system development, and deployment. This study employs a member approach to the application so that MSME players can upload product photographs to the MSME product marketing application in Hinai Kanan Village right away. The research's conclusions demonstrate how well this approach works to sell MSME goods in Hinai Kanan Village and how easily it may reach markets outside of the village. The web-based platform enables MSME owners to easily engage with customers, exhibit their products, and take online orders. The application of this strategy leads to improved product visibility and sales, which is beneficial for local economies. Growing sales of MSME goods boost household incomes and contribute to Hinai Kanan Village's economic expansion.