Individual factors impacting tourist satisfaction and revisit intention in slow tourism cities: an extended model

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Fakhri Baghirov, Zehra Bozbay, Ye Zhang
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Abstract

Purpose Postpandemic efforts to rebuild have steered the global economy toward a more sustainable trajectory. It is imperative to acknowledge the pressing need for further enhancements in the sustainable development of the tourism industry. This study aims to examine the influence of personal factors, including environmental concern, cultural interest, travel lifestyle and involvement, on tourist satisfaction and revisit intention, using the theory of planned behavior (TPB) as its framework. Design/methodology/approach The data was gathered through surveys conducted in three of Türkiye’s most famous slow travel destinations: Seferihisar, Gökçeada and Akyaka. The analysis was carried out using SPSS and SmartPLS software, with subsequent structural model testing. Findings This study presents an extended model that incorporates four individual factors, tourist satisfaction, TPB and revisit intention. All hypotheses have been rigorously tested, and the model accounts for 60.4% of the variance in revisit intention. The findings are comprehensively discussed in this article, supported by relevant theoretical frameworks. Research limitations/implications Future research avenues could delve into the evolution of slow tourism in both developed and developing countries, assess disparities in revisit intentions between slow tourism and mass tourism destinations and investigate the prospects of sustainable tourism development in the postpandemic era. Originality/value The authors use the TPB to examine individual factors, tourist satisfaction and revisit intentions, aiming to build an extended model to gain a deeper understanding of the slow tourist decision-making process.
影响慢旅游城市游客满意度和重游意向的个体因素:扩展模型
目的 大灾难后的重建努力已将全球经济引向更可持续的轨道。当务之急是进一步加强旅游业的可持续发展。本研究旨在以计划行为理论(TPB)为框架,探讨个人因素(包括环境关注、文化兴趣、旅游生活方式和参与度)对游客满意度和重游意向的影响。 设计/方法/途径 在土耳其三个最著名的慢游目的地进行调查,收集数据:数据是通过在土耳其三个最有名的慢游目的地 Seferihisar、Gökçeada 和 Akyaka 进行的调查收集的。使用 SPSS 和 SmartPLS 软件进行了分析,并随后进行了结构模型测试。 研究结果 本研究提出了一个包含四个个体因素、游客满意度、TPB 和重游意向的扩展模型。所有假设都经过了严格检验,该模型占重游意向方差的 60.4%。本文在相关理论框架的支持下对研究结果进行了全面讨论。 研究局限性/意义 未来的研究途径可以深入探讨慢旅游在发达国家和发展中国家的演变,评估慢旅游目的地和大众旅游目的地重游意愿的差异,并调查后流行病时代旅游业可持续发展的前景。 原创性/价值 作者使用 TPB 研究了个人因素、游客满意度和重游意向,旨在建立一个扩展模型,以深入了解慢旅游者的决策过程。
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来源期刊
International Journal of Tourism Cities
International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
5.90
自引率
11.50%
发文量
47
期刊介绍: A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.
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