STUDY ON CUSTOMER SATISFACTION IN EXPERIENCE MARKETING OF EAST FITNESS CLUB IN WENZHOU

Abstract

This paper uses a mixed research method. Questionnaire on Wenzhou East issued questionnaire party fitness club 12 fitness club potential customers as the object of investigation, the article on the club to experience the customer using the occasional sampling method, the questionnaire distribution time is mainly concentrated in September-December 2022, each fitness club to issue 50 questionnaires, questionnaires sent to the customer to fill out the questionnaire and then retrieved, a total of 600 questionnaires issued to ensure that the questionnaire effect, the questionnaire issued after the end of the customer fitness experience, the customer experience, the questionnaire is issued to the customer. The customer's satisfaction with the experience effect of Wenzhou East Fitness Club is high and basically meets the customer's psychological expectations, which indicates that the implementation of the experience marketing strategy of Wenzhou East Fitness Club has been realized in all aspects of the customer experience process.