INFLUENCE OF CUSTOMER EXPERIENCE ON INTEREST USING THE TIX.ID APPLICATION IN PURCHASING CINEMA TICKETS IN JAMBI CITY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE

Abstract

The perpetrator's business can use the internet and digital marketing as a medium for support activities marketing , like For do promotion, buying and selling process. One of them is the emergence of online sites and applications internet-based _ used to help do activity sales or purchase products online. Study This is study descriptive quantitative aim _ To explain the influence Customer Experience and Customer Satisfaction as well as interest_use repeat consumers who have application Tix. Id . Population in research This is user application Tix.Id in Jambi City with sample as many as 75 respondents . Withdrawal sample use non-probability sampling with the technique purposive sampling . Data collection using google form. Deep data analysis techniques study This is Partial Least Square use application SmartPLS . Research results This show that : Customer Experience and Customer Satisfaction influential positive and significant to Interest  Use Repeat , Customer Experience influential positive and significant to Customer Satisfaction. CustomerExperience influence  interest use repeat through customer satisfaction as intervening variable