Brand Preference, Patanjali, and FMCG: A Bibliometric Analysis

Abstract

The primary goal of this study is to conduct a bibliometric analysis using the key words as Brand Preference, Patanjali and FMCG. The quality and advantages that the brand offers, particularly when it comes to the brand of foods and cosmetics items, have a significant impact on the consumer's decision to purchase a certain brand over time. Consumer satisfaction is calculated by contrasting the product's actual performance with its anticipated performance after use. Since perceptions are so individualized, they are susceptible to distortion. The conflict between buying and not buying persists in our minds unless a large number of people agree with our choice. Brands must thus be positioned in consumers' minds in order to survive in a nation like India. Ayurveda and herbal companies are well-known in India because the country's residents strongly relate herbal items to their spiritual beliefs. In this research paper bibliometric analysis has been done using vos-viewer.