Influence of TikTok as an Edutainment Platform on Female Students’ Awareness and Use of Contraceptives

Nwafor G.U., Nnaemeka F.O.
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Abstract

This research study investigates the influence of TikTok, a popular social media platform known for its entertainment and educational content, on the awareness and utilization of contraceptives among female students at Chukwuemeka Odumegwu Ojukwu University (COOU). With the widespread use of social media among the youth, platforms like TikTok have emerged as potential sources of information, creating new opportunities for disseminating knowledge on sensitive topics, such as sexual health and contraception. The main objectives of the study was to evaluate how exposure to contraceptive-related contents on TikTok influence female undergraduates’ awareness and responsible use of contraceptives among COOU female students. The study adopted the uses and gratifications theory in carrying out the study. The survey research method was adopted with a sample size of 400 drawn using Taro Yaame’s formula from a population of 12,552. A structured survey questionnaire is employed to collect data from a representative sample of COOU female students, assessing their knowledge and understanding of contraceptives before and after exposure to contraceptive-related content on TikTok. Preliminary findings indicate that TikTok plays a significant role in increasing the awareness of contraceptive methods among COOU female students. The platform's engaging and informative content fosters an informal learning environment that facilitates discussions around sensitive topics, breaking down barriers and reducing stigmas associated with contraception. Moreover, TikTok's interactive nature allows for peer-to-peer communication, enabling students to share experiences and advice, leading to enhanced knowledge exchange and increased confidence in contraceptive decision-making. The research recommended that TikTok creators should ensure that the information shared on contraceptives is accurate and reliable and partner with experts to add credibility to the content.
作为寓教于乐平台的 TikTok 对女学生避孕意识和避孕药具使用的影响
TikTok 是一个以娱乐和教育内容著称的流行社交媒体平台,本研究调查了 TikTok 对丘库韦梅卡-奥杜梅格乌-奥朱克乌大学(COOU)女生避孕意识和避孕药具使用情况的影响。随着社交媒体在年轻人中的广泛使用,TikTok 等平台已成为潜在的信息来源,为传播性健康和避孕等敏感话题的知识创造了新的机会。本研究的主要目的是评估 TikTok 上避孕相关内容的接触如何影响 COOU 女大学生对避孕药具的认识和负责任的使用。研究采用了 "使用与满足 "理论。研究采用了调查研究法,使用 Taro Yaame 公式从 12,552 人中抽取了 400 个样本。研究采用结构化调查问卷,从 COOU 的代表性女学生样本中收集数据,评估她们在接触 TikTok 上与避孕相关的内容前后对避孕药具的认识和理解。初步研究结果表明,TikTok 在提高 COOU 女生对避孕方法的认识方面发挥了重要作用。该平台引人入胜、内容丰富的内容营造了一种非正式的学习环境,促进了围绕敏感话题的讨论,打破了障碍,减少了与避孕相关的污名。此外,TikTok 的互动性质允许点对点交流,使学生能够分享经验和建议,从而加强知识交流,增强对避孕决策的信心。研究建议,TikTok 创建者应确保分享的避孕信息准确可靠,并与专家合作,增加内容的可信度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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