Reshaping The Future Of Mice Tourism Post-Covid-19: Challenges And Opportunities

Abstract

This paper explores the repercussions of COVID-19 on MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism and outlines a path to revive and elevate its impact on the economy, particularly in developing countries. As a vital sector with a multibillion-dollar presence in India, the tourism industry holds substantial potential for global expansion and diversification. The focus is on promoting inbound tourism to uplift nations, especially those in the developmental stage. By gathering insights through primary research from travelers and travel company owners, the paper addresses the pandemic's impact on the tourism industry. The research delves into the perspectives of various demographic groups regarding their readiness to travel post-pandemic. The study assesses preferences concerning travel modes, duration of stay, and socio-economic factors influencing purchasing behavior. The ultimate goal is to provide valuable inputs to society for the recovery and development of the tourism industry, thereby contributing to economic growth and mitigating unemployment challenges.