Implications of the Go Digital Training Program on the Productivity of Pindang MSMEs

Abstract

This research purposes to understand the impact of training on sales productivity. Productivity of Pindang MSMEs in Banyusari, Cicinde Utara Village. This research method uses quantitative research. Data analysis used simple linear regression on a sample of 146 respondents. According to a simple linear regression test for sales productivity of 11.560% according to the t-test, the results of this research prove that the training program has an effect on the sales performance of Pindang MSMEs in Cicinde Banyusari Village. This can be seen from the t-count (12.247) > t-table (1.976) with a significance level of 0.000 < 0.05 according to the coefficient of determination (R²) of 0.517. This shows that among Pindang MSMEs in Banyusari, Cicinde Utara Village, job training has a 51.7% relationship with sales productivity, while the remaining 48.3% is influenced by other factors not studied in other cases. The research results show that training is positively and significantly related to sales productivity. Future researchers should research a broader population and pay more attention to other aspects that influence sales productivity.