The influence of experiencescape of home-based accommodation on tourists’ subjective well-being at cultural heritage sites: The role of value co-creation
IF 8.9 2区 管理学Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
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引用次数: 0
Abstract
This study aimed to examine the role of the experiencescape and co-creation behavior in the formation of customers' subjective well-being in the context of home-based accommodations at cultural heritage sites with communitas as the moderator. Empirical data were collected from 413 respondents in the ancient city of Pingyao, China. The results of the structural equation model indicated that the experiencescapes formulated by home-based accommodations at cultural heritage sites attracts customers who became ‘active creators of value’ to generate more active participation and interaction behavior. Affective/cognitive value was a useful mediator in bridging experiencescapes, co-creation behavior, and subjective well-being. In addition, communitas strengthened the effects of the interaction and active participation behaviors on affective value and of the active participation behavior on cognitive value. Further, the study investigate how combinations of value co-creation dimensions might lead to subjective well-being by utilizing fuzzy set qualitative comparative analysis. These findings provide valuable information for applying experiencescape to create a more value experience in home-based accommodations at cultural heritage sites.
期刊介绍:
The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.