The influence of experiencescape of home-based accommodation on tourists’ subjective well-being at cultural heritage sites: The role of value co-creation

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management Pub Date : 2024-01-02 DOI:10.1016/j.jdmm.2023.100845

Mengxia Cui, Li Cheng, Yufei Shang

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引用次数: 0

Abstract

This study aimed to examine the role of the experiencescape and co-creation behavior in the formation of customers' subjective well-being in the context of home-based accommodations at cultural heritage sites with communitas as the moderator. Empirical data were collected from 413 respondents in the ancient city of Pingyao, China. The results of the structural equation model indicated that the experiencescapes formulated by home-based accommodations at cultural heritage sites attracts customers who became ‘active creators of value’ to generate more active participation and interaction behavior. Affective/cognitive value was a useful mediator in bridging experiencescapes, co-creation behavior, and subjective well-being. In addition, communitas strengthened the effects of the interaction and active participation behaviors on affective value and of the active participation behavior on cognitive value. Further, the study investigate how combinations of value co-creation dimensions might lead to subjective well-being by utilizing fuzzy set qualitative comparative analysis. These findings provide valuable information for applying experiencescape to create a more value experience in home-based accommodations at cultural heritage sites.

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家庭式住宿的体验景观对游客在文化遗产地主观幸福感的影响：价值共创的作用

本研究旨在探讨在文化遗产地以家庭为基础的住宿环境中，体验景观和共同创造行为在顾客主观幸福感形成过程中的作用。研究收集了中国平遥古城 413 名受访者的经验数据。结构方程模型的结果表明，文化遗址民宿所形成的体验景观吸引了 "价值的积极创造者"，使顾客产生更积极的参与和互动行为。情感/认知价值是连接体验景观、共同创造行为和主观幸福感的有效中介。此外，"社区 "加强了互动和积极参与行为对情感价值的影响，以及积极参与行为对认知价值的影响。此外，研究还利用模糊集定性比较分析法，探讨了价值共创维度的组合如何可能导致主观幸福感。这些发现为应用体验景观在文化遗址的家庭住宿中创造更多价值体验提供了有价值的信息。

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来源期刊

Journal of Destination Marketing & Management Multiple-

CiteScore

18.60

自引率

3.60%

发文量

审稿时长

43 days

期刊介绍： The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.