Identifying factors influencing purchase intention of sustainable luxury retailing products

IF 5.5 3区管理学 Q1 BUSINESS

International Journal of Retail & Distribution Management Pub Date : 2023-12-29 DOI:10.1108/ijrdm-05-2023-0310

Rambabu Lavuri, Dimple Kaul, Geetha Mohan, Nirma Sadamali Jayawardena, Park Thaichon

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引用次数: 0

Abstract

Purpose

This study investigated the antecedents influencing purchase intentions of sustainable luxury products using the stimulus-organism-response (S-O-R) model.

Design/methodology/approach

The data were collected from 513 participants through surveys about recent purchases of sustainable luxury products. As part of this study, the authors visited luxury retail outlets in Hyderabad, Mumbai and Chennai, and AMOS version 23 was used to analyze the data.

Findings

Consumer trust and attitude (organism) are positively influenced by utilitarian, hedonic, epistemic, social and self-image (SEI) stimuli. Consumer trust and attitude (organism) have a significant impact on sustainable luxury purchase intention (response). In addition, escapism (ESC) moderated the organism–response relationship.

Practical implications

As a result of the findings regarding utilitarian, hedonistic, epistemic, social and SI aspects of luxury brands, practitioners can develop sustainable marketing strategies that will promote luxury brands.

Originality/value

This study contributes to the existing literature by examining the moderating role of entertainment (ENT) and ESC in the S-O-R model in terms of antecedents influencing the purchase intention of sustainable luxury products. Furthermore, this new model contributes by providing a deeper understanding of sustainable luxury shoppers' intentions in India through analyzing purchase intentions for sustainable luxury products.

查看原文本刊更多论文

确定影响可持续奢侈品零售产品购买意向的因素

目的本研究采用刺激-组织-反应（S-O-R）模型调查了影响可持续奢侈品购买意愿的前因。作为研究的一部分，作者走访了海德拉巴、孟买和钦奈的奢侈品零售店，并使用 AMOS 23 版对数据进行了分析。研究结果消费者的信任和态度（有机体）受到功利性、享乐性、认识性、社会性和自我形象（SEI）刺激的积极影响。消费者信任和态度（有机体）对可持续奢侈品购买意向（响应）有显著影响。本研究通过考察 S-O-R 模型中娱乐（ENT）和 ESC 在影响可持续奢侈品购买意向的前因方面的调节作用，为现有文献做出了贡献。此外，通过分析可持续奢侈品的购买意向，这一新模型有助于深入了解印度可持续奢侈品购物者的意向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Retail & Distribution Management Multiple-

CiteScore

8.60

自引率

25.00%

发文量

期刊介绍： The competitive retail sector is under pressure to provide efficient services to hold its share of the market. As consumers demand higher levels of service and supply, they are simutaneously wooed by other alternatives like mail order and out of-town-shopping. The International Journal of Retail & Distribution Management provides a link between production and consumer, and by understanding their relationship it allows retail personnel to study operations practice in other organizations, and to compare methodologies.