Perceptions and Acceptance of Cashless Gambling Technology: An Empirical Study of U.S. and Australian Consumers

IF 3.4 4区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Cornell Hospitality Quarterly Pub Date : 2023-12-14 DOI:10.1177/19389655231216123

Jungsun (Sunny) Kim, Anthony F. Lucas

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Abstract

There is a paucity of theory-driven research investigating the factors influencing consumer acceptance of cashless gambling technology. Thus, the purpose of this study is to explore whether the six constructs in the Unified Theory of Acceptance and Use of Technology 2 (i.e., performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and price-value) significantly influence intention to use cashless gambling technology. This work further examined important determinants of performance expectancy and effort expectancy, based on the Technology Acceptance Model 3. Survey responses were collected from U.S. consumers who had gambled at a land-based casino in the United States, and Australian consumers who had gambled at a club/casino in Australia in the preceding 12 months. The data were analyzed via confirmatory factor analysis and structural equation modeling. We found that social influence and price-value significantly influenced the intention to use cashless gambling technology. Performance expectancy was found to be an important predictor of behavioral intention. The results identified effort expectancy and hedonic motivation as key determinants of performance expectancy. Facilitating conditions and hedonic motivation were found to be significant determinants of effort expectancy. Our findings reveal new avenues of exploration in the emerging field of cashless technology within the hospitality/gaming sector. Finally, this study provides recommendations for hospitality/gaming operators and vendors seeking to enhance customer perceptions and acceptance of cashless technology.

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对无现金赌博技术的看法和接受程度：对美国和澳大利亚消费者的实证研究

有关消费者接受无现金赌博技术的影响因素的理论驱动型研究很少。因此，本研究旨在探讨技术接受和使用统一理论2中的六个构念（即绩效预期、努力预期、社会影响、便利条件、享乐动机和价格价值）是否会显著影响无现金赌博技术的使用意向。本研究根据技术接受模型3，进一步研究了绩效预期和努力预期的重要决定因素。调查问卷收集自在美国陆地赌场赌博的美国消费者，以及在过去12个月中在澳大利亚俱乐部/赌场赌博的澳大利亚消费者。我们通过确证因子分析和结构方程模型对数据进行了分析。我们发现，社会影响和价格价值对使用无现金赌博技术的意向有重大影响。结果发现，绩效预期是行为意向的重要预测因素。结果发现，努力期望和享乐动机是绩效期望的关键决定因素。研究发现，便利条件和享乐动机是努力预期的重要决定因素。我们的研究结果揭示了在酒店业/游戏业中探索无现金技术这一新兴领域的新途径。最后，本研究为酒店业/博彩业的经营者和供应商提供了建议，帮助他们提高顾客对无现金技术的认知度和接受度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Cornell Hospitality Quarterly Multiple-

CiteScore

8.50

自引率

2.90%

发文量

期刊介绍： Cornell Hospitality Quarterly (CQ) publishes research in all business disciplines that contribute to management practice in the hospitality and tourism industries. Like the hospitality industry itself, the editorial content of CQ is broad, including topics in strategic management, consumer behavior, marketing, financial management, real-estate, accounting, operations management, planning and design, human resources management, applied economics, information technology, international development, communications, travel and tourism, and more general management. The audience is academics, hospitality managers, developers, consultants, investors, and students.