Effects of Sports Event Tourism Service on Social Imagery and Socioeconomic Benefit

Abstract

Current sports tourism market focuses on sports events. In terms of economic benefits, it does not simply create tourism output, but also increases consumption to further boost the economy and increase employment opportunities. Sports tourism present great influence on modern life, and hosting sports events allows the organizers enhancing exposure and visibility as well as resulting in considerable tourism receipts for the place. Sports events would increase tourists’ consumption in host places and create new job opportunities and considerable income. Selecting people in Fujian Province, with experience in sports event tourism, as the research samples, total 800 copies of questionnaire are distributed. After removing ones without participating in sports event tourism and invalid/incomplete copies, 423 copies are valid, with the retrieval rate 53%. The research results show that sports tourists could feel the service provided by sports event organizers through actual participation and perceive certain value to achieve satisfaction and further promote social imagery and socioeconomic benefit and sports tourists perceiving quality and complete tangible products or intangible services in the activity and consistent sports tourism activity to the expectation before participation would present the worthy feeling and value and further positively affect the social imagery. According to the results to propose discussions and suggestions, it is expected to affect the social imagery and social benefit of host places in the future events to present good service quality and benefit domestic relevant events in the future.