Digital Technology for Supply Chain Management- marketing Integration

Abstract

Abstract The aim of this document is to present a full description of the innovative efforts that have been made over time to develop digital technologies to manage the interfaces between supply chain management and marketing processes, and beyond that the role they play in maintaining supply chain management and marketing (SCM-M). The methodology used is patent analysis, which collects data from six different offices (USA, China, Taiwan, Japan, South Korea and Germany) and uses real samples to perform this analysis. The research also learned of a number of key security technologies related to the Fourth Industrial Revolution (Industry 4.0) that are considered more relevant for the effective integration of SCM-M (i.e.me. Industrial Internet of Things and Cloud Computing). The results of this study provide detailed information on the digital technologies that support SCM-M integration. Concretely, the authors compose the role dispute related to information, storage and elaboration for the integration of SCM-M by wishing on illustrative realities. In addition, the authors present the organizations most involved in the development of digital technologies for SCM-M integration over time and provide evidence of the impact of these technologies in terms of their impact on resulting technology developments. JEL classification numbers: J43. Keywords: Innovation, Marketing, Supply Chain Management, Internet of Things, Cloud Computing, Patent Analystics, Industry 4.0, Integration marketing-supply chain management.