The Productivity of Morphological Neologisms in the English Segment of the Fashion and Beauty Industry

Abstract

The article is devoted to the study of neologisms in the modern fashion and beauty industry. The most productive ways of neologisms formation in the modern fashion and beauty industry were identified. Morphological features of neologisms formation in the English language are looked into. The classification of neologisms in the fashion and beauty industry according to the method of word formation is carried out. Compounding turned out to be the most productive way of word formation, and the least productive is conversion.