Color Semantics in Human Cognition

IF 7.4 1区 心理学 Q1 PSYCHOLOGY, MULTIDISCIPLINARY
Karen B. Schloss
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引用次数: 0

Abstract

People have associations between colors and concepts that influence the way they interpret color meaning in information visualizations (e.g., charts, maps, diagrams). These associations are not limited to concrete objects (e.g., fruits, vegetables); even abstract concepts, like sleeping and driving, have systematic color-concept associations. However, color-concept associations and color meaning (color semantics) are not the same thing, and sometimes they conflict. This article describes an approach to understanding color semantics called the color inference framework. The framework shows how color semantics is highly flexible and context dependent, which makes color an effective medium for communication.
人类认知中的色彩语义
人们对颜色和概念之间会产生联想,这种联想会影响他们对信息可视化(如图表、地图、示意图)中颜色含义的解读方式。这些联想并不局限于具体物体(如水果、蔬菜);即使是抽象概念,如睡觉和开车,也有系统的色彩概念联想。然而,颜色概念联想和颜色含义(颜色语义)并不是一回事,有时还会发生冲突。本文介绍了一种理解色彩语义的方法,即色彩推理框架。该框架展示了色彩语义是如何高度灵活并依赖于语境,从而使色彩成为一种有效的交流媒介。
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来源期刊
Current Directions in Psychological Science
Current Directions in Psychological Science PSYCHOLOGY, MULTIDISCIPLINARY-
CiteScore
13.00
自引率
1.40%
发文量
61
期刊介绍: Current Directions in Psychological Science publishes reviews by leading experts covering all of scientific psychology and its applications. Each issue of Current Directions features a diverse mix of reports on various topics such as language, memory and cognition, development, the neural basis of behavior and emotions, various aspects of psychopathology, and theory of mind. These articles allow readers to stay apprised of important developments across subfields beyond their areas of expertise and bodies of research they might not otherwise be aware of. The articles in Current Directions are also written to be accessible to non-experts, making them ideally suited for use in the classroom as teaching supplements.
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