Autonomous vehicles adoption motivations and tourist pro-environmental behavior: the mediating role of tourists’ green self-image

IF 7.3 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism Review Pub Date : 2023-12-20 DOI:10.1108/tr-06-2023-0373

S. Mehmood, Salman Khan

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Abstract

Purpose This study aims to examine the impact of autonomous vehicles adoption motivations (i.e. technological, ecological and intrinsic motivation) on tourists’ pro-environmental behavior and verify the mediating role of tourists’ green self-image between the relationship of eco-friendly attitudes and autonomous vehicles adoption motivations. Design/methodology/approach The data from 586 national and international tourists were analyzed using the partial least squares method. Findings The findings revealed that eco-friendly attitude is a significant predictor of tourists’ green self-image; tourists’ green self-image is a significant predictor of autonomous vehicles adoption motivations; and autonomous vehicles adoption motivations are significant predictors of tourists’ pro-environmental behavior. In addition, tourists’ green self-image mediated the relationship between eco-friendly attitudes and autonomous vehicles adoption motivations. Originality/value These outcomes provide valuable guidance for the future development of green destination tourism and allow interesting implications for the tourism industry and autonomous vehicles adoption.

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采用自动驾驶汽车的动机与游客的环保行为：游客绿色自我形象的中介作用

目的本研究旨在探讨自动驾驶汽车采用动机（即技术动机、生态动机和内在动机）对游客亲环境行为的影响，并验证游客的绿色自我形象在生态友好态度和自动驾驶汽车采用动机之间的中介作用。研究结果研究结果表明，生态友好态度对游客的绿色自我形象有显著的预测作用；游客的绿色自我形象对自主车辆采用动机有显著的预测作用；自主车辆采用动机对游客的亲环境行为有显著的预测作用。此外，游客的绿色自我形象对生态友好态度和自动驾驶汽车采用动机之间的关系起到了中介作用。原创性/价值这些成果为绿色目的地旅游的未来发展提供了宝贵的指导，并对旅游业和自动驾驶汽车的采用产生了有趣的影响。

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来源期刊

Tourism Review HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

15.10

自引率

10.30%

发文量

期刊介绍： Tourism Review (TR) holds the distinction of being the longest-established journal focused on tourism issues, pioneering cutting-edge research since 1947. Our mission is to deepen the comprehension of tourism and elevate the impact and significance of tourism research on global society. TR publishes a wide spectrum of contributions including research papers, systematic literature reviews (state of the art), short interventions (perspective papers), and research innovations (cutting edge), fostering continuous advancement in the field.