Determinants of agriculture information utilization among farmers: Contextualization of Wilson's information behavior model

IF 2 4区管理学 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE

Information Development Pub Date : 2023-12-21 DOI:10.1177/02666669231215809

Rashid Maqbool, S. Soroya, Khalid Mahmood, Salman Bin Naeem

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引用次数: 0

Abstract

In modern agriculture, information plays a crucial role in increasing productivity and development. Thus, active utilization of agriculture information can be instrumental for the agriculture development and the quality of life of farmers. Despite Pakistan's agriculture-based economy, literature reports that Pakistani farmers do not utilize the information effectively. Therefore, a study was conducted to explore the determinants of agriculture information utilization among farmers. Data was collected quantitatively through a survey design, and the population included all farmers of District Okara Punjab, Pakistan. The sample was recruited based on convenient sampling technique. Since the questionnaire was developed, therefore its content validity was confirmed through expert scrutiny and the internal consistency and reliability of measures were determined through Cronbach's alpha. The collected data was analyzed using SPSS-22 and path analysis was calculated through the Analysis of Moment Structure (AMOS). Data analysis confirmed that Pakistani farmers were paying average level of active attention towards seeking agricultural information. Whereas path analysis established that the realization of agricultural information needs leads to utilization of agriculture information, and information seeking behavior plays a significant mediating role in this regard.

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农民利用农业信息的决定因素：威尔逊信息行为模型的语境化

在现代农业中，信息在提高生产力和促进发展方面发挥着至关重要的作用。因此，积极利用农业信息有助于农业发展和农民生活质量的提高。尽管巴基斯坦的经济以农业为基础，但据文献报道，巴基斯坦农民并未有效利用信息。因此，我们开展了一项研究，探讨农民利用农业信息的决定因素。研究通过调查设计定量收集数据，研究对象包括巴基斯坦旁遮普省奥卡拉县的所有农民。样本采用方便抽样技术。由于调查问卷是自己编制的，因此其内容的有效性通过专家审查得到了确认，测量的内部一致性和可靠性通过 Cronbach's alpha 得到了确定。收集到的数据使用 SPSS-22 进行了分析，并通过矩结构分析（AMOS）计算了路径分析。数据分析证实，巴基斯坦农民对寻求农业信息的积极关注程度一般。而路径分析确定，农业信息需求的实现导致农业信息的利用，而信息寻求行为在这方面起着重要的中介作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Information Development INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

5.10

自引率

5.30%

发文量

期刊介绍： Information Development is a peer-reviewed journal that aims to provide authoritative coverage of current developments in the provision, management and use of information throughout the world, with particular emphasis on the information needs and problems of developing countries. It deals with both the development of information systems, services and skills, and the role of information in personal and national development.