A Corpus-Assisted Comparative Study of Chinese and Western CEO Statements in Annual Reports: Discourse-Historical Approach

Qun-ying Zhuang, Xin-ting Li, Xu-qi Li
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Abstract

Abstract This study presents a corpus-assisted comparison of Chinese and Western chief executive officer statements in annual reports. Using two self-built corpora of 15 statements from 2017 to 2021 annual reports in three Chinese listed pharmaceutical companies, representative of Chinese companies, and 15 statements from 2017 to 2021 annual reports in one American multinational, one British multinational and one Australian listed corporation in the same industry, representative of Western companies, this study employs the Discourse-Historical Approach of Critical Discourse Studies and the corpus linguistic analysis tool Wmatrix5 to investigate linguistic means, discursive strategies and semantic domains of the two corpora. The study results show that Chinese CEOs tend to present an objective, authoritative and thriving “out-group” identity with strong awareness of environmental protection while Western CEOs tend to project an affiliative, inclusive and well-established “in-group” identity with leading industrial status and a global mindset. This study is of significance in understanding cross-cultural differences in projecting corporate identities through CEO statements in annual reports.
年报中中西 CEO 声明的语料库辅助比较研究:话语史方法
摘要 本研究在语料库辅助下比较了中西方年报中的首席执行官声明。本研究利用自建的两个语料库,即代表中国企业的三家中国医药上市公司2017至2021年年报中的15份声明,以及代表西方企业的一家美国跨国公司、一家英国跨国公司和一家澳大利亚同行业上市公司2017至2021年年报中的15份声明,运用批评话语研究的话语史方法和语料库语言分析工具Wmatrix5,对两个语料库的语言手段、话语策略和语义域进行了研究。研究结果表明,中国首席执行官倾向于表现出客观、权威和蓬勃发展的 "外群体 "身份,具有强烈的环保意识;而西方首席执行官则倾向于表现出附属、包容和稳固的 "内群体 "身份,具有领先的行业地位和全球化思维。这项研究对于理解跨文化CEO通过年报中的声明表达企业身份的差异具有重要意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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